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PROFESSIONAL DEVELOPMENT, CONSULTATIVE SELLING AND ORGANIZATIONAL TEAM BUILDING :.

In today's competitive environment, managers and executives need to continually enhance their leadership skills while maximizing the effectiveness of the teams they lead. Improving interpersonal communication, effectively managing conflict, making wise decisions and being able to creatively solve problems are essential to increasing sales, achieving operational excellence and improving profitability. These skills are equally important when you provide solutions to your own customers. In addition, a common language and consistent process are required to accomplish any business goal.

By integrating a system of proven learning designs and simulations, salespeople, managers and their teams receive the skills and assessment tools they need to create trusting professional relationships, reinforce inter-team communication and consistently attain highly productive outcomes. Our learning process is user friendly and extremely effective in any industry segment.

Each workshop is developed and customized with direct input from the client. All participants gain a better understanding of their own impact, attain a greater appreciation of peak performance behaviors and experience real life simulations to reinforce their newly acquired knowledge.




MARKET ASSESSMENT, STRATEGY DEVELOPMENT, ADVERTISING ANALYSIS AND PROMOTION INNOVATION :.

Accurate market assessment, specific targeting and determining price elasticity are fundamental to any successful marketing strategy. Once accomplished, a focused marketing plan should evaluate and deploy a full range of advertising, promotion and event-driven capabilities to increase sales, acquire marketshare and retain your present customer base. Positioning your firm while you promote products and services is essential for building brand awareness and sustaining long term growth.

Utilizing a scientific, fact-based approach will improve your firm's ability to target real prospects, drive brand awareness and clearly communicate the unique advantages your firm brings to the marketplace. Our process has been extremely effective in bringing new products to market, protecting marketshare and energizing mature products to extend their life cycle.




REPUTATION MANAGEMENT, CRISIS COMMUNICATION AND ADVANCED MEDIA TRAINING :.

In the past few years, unethical decisions made by a number of corporations, as well as civic, academic and religious organizations, have focused leaders on the intrinsic value of their personal and professional reputation. Knowledgeable leaders understand that a commitment to creating and preserving an exemplary reputation has enormous social and economic implications. The benefits include:
  • Organizations attract and keep talented employees
  • Brand awareness, loyalty and sales revenue increase
  • Strategic partners seek you out
  • Suppliers extend more flexible terms
  • Regulators and special interest groups respect your organization
  • Community leaders are more trusting and cooperative
  • Investors and Wall Street smile on your stock
During the past decade I have coached dozens of owners, CEOs, religious and civic leaders through events that could have had a significant effect on their organizations, if not skillfully managed. In many cases, we were able to anticipate potential issues and determine an effective strategy in advance.

Utilizing a proprietary crisis management and communication audit process, we will identify potential hazards, prepare a specific crisis communications plan and prepare spokespeople to manage the flow of information to the media and all critical constituents. In addition, we will develop a proactive communication strategy to support your firm's positive reputation.




EVENT, SPORTS AND CAUSAL MARKETING :.

Reaching new customers while retaining your present customers requires innovative thinking and the creation of new venues to sell your products or services. Developing an event contact strategy can open new markets, reach fringe markets and enhance your ability to compete in your present market. We will analyze your target markets, develop a customer profile map, consider a range of strategic causal marketing partners and select the optimum event strategy to increase sales, reinforce brand loyalty and expand your market reach.




TECHNOLOGY, EQUIPMENT AND CONSTRUCTION FINANCING :.

Competing in a global or local economy requires business leaders to prudently manage the tools and hard assets they need to grow and succeed. Financing technology, equipment and construction requires careful review of the advantages between leasing or purchasing these critical assets.

Ignition Consulting, Ltd., in conjunction with its strategic partner, Northern Leasing Systems, Inc., can provide a comprehensive analysis and competitive program to meet your leasing needs. Whether you seek an individual lease or are consolidating your financing arrangements, we are confident that one of our programs will save you time and money. Our approval process is fast, easy and supported by an experienced team of financing specialists.




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Ignition Consulting, Ltd.
One Misty Meadow Way
Fairport, New York 14450
585.738.8333
ras@IgnitionLtd.com