I am pleased to offer our web-site visitors an opportunity to obtain free copies of the articles I have published. Please feel free to check off the articles of interest and complete the request form at the bottom of this page. I hope you will find the information informative and helpful.

1. Keeping Your Good Name: A comprehensive crisis management and communications guide. Includes strategies and tactics to deal with the most dangerous reputation affecting events and a simple method to anticipate and assess the potential for serious crisis. The article also provides a basic guide to facilitating communication between your firm and all outside publics, including the media. Don't wait. Act now!

2. Managing Your Reputation Counts: The main purpose of this article is to create a clear understanding of the attributes and advantages a firm will receive by investing in the development and continuous cultivation of an exemplary reputation. Whether you are trying to attract and retain great employees or building permanent relationships with customers, your reputation can be your most powerful asset. Find out why.

3. Your Reputation Precedes You: Building, managing and defending your brand are essential to creating and growing a successful business. Utilizing a holistic reputation management approach can save you millions, while increasing your marketshare. Introducing causal marketing to your promotional mix may be the secret weapon you have been searching for. Start building your strategy today.

4. We Have Met The Enemy And He Is Us: Can a CEO's behavior, or for that matter, the culture of a corporation's senior management team destroy your brand? Absolutely! In fact, a dysfunctional management team is the most common cause of reputation implosion. Recognizing the fatal behaviors that can damage or destroy a successful company is critical to its survival. Learn how to spot their symptoms so you can influence the outcome, before its too late.

5. You Can't Run And You Can't Hide: Mergers and acquisitions have become an integral part of global business. Surviving a take-over or strategic merger is the basis for this study. First-hand experience, managing dozens of acquisitions from both sides of the merger, provides a common sense approach to positioning yourself to make the best of a challenging environment. Remember, there is no such thing as a merger of equals.

6. Making Mergers Work: Nearly 70% of all mergers and acquisitions fail because of a faulty post-merger integration process. Don't fall victim to this common malady. Developing a strong integration strategy, supported by a committed management team is your only chance to succeed. Melding culture, strategy and process is impossible without a clear vision and a consistently communicated plan. Find out how to ensure your alliance works.

7. Global Marketing: Appreciation, Trust, and the Platinum Rule: "Do unto others as they would have it done unto them," is the basis for implementing a successful global marketing strategy. Simply translating your American strategy into another language will guarantee you will not take full advantage of the diversity of your new market. Appreciating the differences in style, values and culture is essential for success. Don't make the same mistakes many companies make when they initiate a plan to grow outside the familiar borders of the United States.

8. Consultative Selling for Real: Every sales executive I have ever met uses the buzz words, "Consultative selling." However, most of them don't have a clue about how it actually works. Implementing a consultative selling strategy in your company requires your commitment to creating a competitive advantage for your customer's customer. Find out why the most successful long term sales organizations can't be beaten before your meet them in your best customer's lobby.

9. Do Dreams Really Come True? A comprehensive overview of how to create a strategic partnership with a Fortune 500 company to bring your new idea to market. Extending the life of brand leading products threatened by competitors and private- label alternatives is a sure-fire method for helping yourself to profits. Hatching a great idea is only the first step to making your dreams come true.

 

Conceptual Block-Busting and Innovative Thinking

Managing Conflict -The Choice is Yours