Today's evolving economic climate provides unprecedented opportunities for growth and unlimited opportunity for confusion. Competitors may appear without warning from anywhere. Even progressive-thinking companies, managed by experienced leaders, can find themselves distracted and hesitant to act. Creating and sustaining a competitive advantage in this climate can challenge even the most resourceful leaders.

At Ignition Consulting, Ltd., we help leaders and organizations attain their stated goals as they face the challenges of today's economy. We use a fact-based and intensely collaborative process to help clients focus on building value and their reputation. Together, we test everyday notions of what can and cannot be achieved. We understand that traveling across unfamiliar territory can seem difficult, so we are sensitive to our client's business culture and threshold for risk. Our experience across a broad spectrum of consulting disciplines serves as a catalyst to ignite innovation, ingenuity and inspiration; allowing clients to accurately assess their markets, effectively develop employees, clearly communicate to all their constituents and continually build a solid reputation. Our process often leads to new levels of discovery and accomplishment. Achieving goals is a continuously evolving process, not a single event. Every leader knows the longest journey begins with the first step.

---

Randal A. Simonetti is the founder and CEO of Ignition Consulting, Ltd., headquartered in Rochester, New York. He incorporates 25 years of business and academic experience to help solve complex business problems for clients across a diverse group of industries. He has held executive leadership positions at several Fortune 500 companies. These include: Vice President of Multi-National Worldwide Marketing for Global Crossing, Corporate Vice President of Communications and Chief Reputation Officer for Frontier Corporation, Vice President of Retail Banking for Citicorp NYS and Division Manager for Multi-National Business at AT&T.

He holds a bachelor’s degree from Manhattan College, graduate degrees in communication and education from Manhattanville College and in business administration from Southern Connecticut State University. He participated in the executive studies program at the Wharton School of Business and has completed additional study at the S.I. Newhouse School of Public Communication at Syracuse University, the Burke Institute of Applied Marketing Research and the MIT-Harvard Public Disputes Program at Harvard University.

Randal was the co-host of the CBS radio talk show, "Lawyers, Who Needs Them?" The program was awarded the New York State Bar Association Media Award. He has published numerous articles on the following topics: Global Marketing, Consultative Selling, Reputation Management, Mergers and Acquisitions, Post Merger Integration, Crisis Communication and Business Ethics.